{"id":274,"date":"2026-05-29T13:57:26","date_gmt":"2026-05-29T13:57:26","guid":{"rendered":"https:\/\/alexandrasevrin.be\/?p=274"},"modified":"2026-05-30T14:22:04","modified_gmt":"2026-05-30T14:22:04","slug":"mne","status":"publish","type":"post","link":"https:\/\/alexandrasevrin.be\/?p=274","title":{"rendered":"Newsjacking &#8211; NETFLIX"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">Newsjacking &#8211; NETFLIX<\/h1>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-f9f317f5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0008-1024x576.jpg ,https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0008-scaled.jpg 780w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0008-scaled.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0008-1024x576.jpg\" alt=\"\" class=\"uag-image-362\" width=\"3000\" height=\"1688\" title=\"2C1-Deschuyteneer-Sevrin-Netflix_page-0008\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-c515500d\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"1024\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-815x1024.jpg\" alt=\"\" class=\"wp-image-364 size-full\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-815x1024.jpg 815w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-239x300.jpg 239w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-768x965.jpg 768w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-1222x1536.jpg 1222w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002.jpg 1343w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Dans le cadre d\u2019un brief de\u00a0<em>newsjacking<\/em>\u00a0pour Netflix, l\u2019objectif \u00e9tait de <strong>cr\u00e9er des contenus r\u00e9actifs <\/strong>en s\u2019appuyant sur l\u2019actualit\u00e9 et les tendances du moment. \u00c0 travers plusieurs concepts, j\u2019ai imagin\u00e9 des publications et annonces reliant l\u2019univers Netflix \u00e0 des \u00e9v\u00e9nements populaires tels que <strong>l\u2019Eurovision<\/strong>, <strong>le blocus, le Nouvel An,<\/strong> la sortie de nouveaux produits technologiques ou encore l\u2019actualit\u00e9 sportive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet <strong>m\u2019a permis de d\u00e9velopper ma capacit\u00e9 \u00e0 identifier des opportunit\u00e9s<\/strong> de communication en temps r\u00e9el et \u00e0 adapter le ton de la marque \u00e0 diff\u00e9rents contextes. L\u2019enjeu \u00e9tait de <strong>cr\u00e9er des messages pertinents<\/strong>, <strong>cr\u00e9atifs<\/strong> et imm\u00e9diatement <strong>compr\u00e9hensibles<\/strong> par le public, tout en restant fid\u00e8les \u00e0 l\u2019identit\u00e9 de Netflix.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-1491b895\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"366\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0006-1024x576.jpg\" alt=\"\" class=\"wp-image-366\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0006-1024x576.jpg 1024w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0006-300x169.jpg 300w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0006-768x432.jpg 768w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0006-1536x864.jpg 1536w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0006-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"371\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-1-1024x576.jpg\" alt=\"\" class=\"wp-image-371\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-1-1024x576.jpg 1024w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-1-300x169.jpg 300w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-1-768x432.jpg 768w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-1-1536x864.jpg 1536w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0002-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"368\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0005-1024x576.jpg\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0005-1024x576.jpg 1024w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0005-300x169.jpg 300w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0005-768x432.jpg 768w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0005-1536x864.jpg 1536w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0005-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"369\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0004-1024x576.jpg\" alt=\"\" class=\"wp-image-369\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0004-1024x576.jpg 1024w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0004-300x169.jpg 300w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0004-768x432.jpg 768w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0004-1536x864.jpg 1536w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0004-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"372\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0003-1024x576.jpg\" alt=\"\" class=\"wp-image-372\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0003-1024x576.jpg 1024w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0003-300x169.jpg 300w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0003-768x432.jpg 768w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0003-1536x864.jpg 1536w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0003-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"370\" src=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0007-1024x576.jpg\" alt=\"\" class=\"wp-image-370\" srcset=\"https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0007-1024x576.jpg 1024w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0007-300x169.jpg 300w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0007-768x432.jpg 768w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0007-1536x864.jpg 1536w, https:\/\/alexandrasevrin.be\/wp-content\/uploads\/2026\/05\/2C1-Deschuyteneer-Sevrin-Netflix_page-0007-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsjacking &#8211; NETFLIX Dans le cadre d\u2019un brief de\u00a0newsjacking\u00a0pour Netflix, l\u2019objectif \u00e9tait de cr\u00e9er des contenus r\u00e9actifs en s\u2019appuyant sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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